Article d’Adolph L. Reed Jr. paru dans Telos, March 1979 (39), p. 71-93
Over forty years ago Benjamin pointed out that « mass reproduction is aided especially by the reproduction of masses. » (l) This statement captures the central cultural dynamic of a « late » capitalism. The triumph of the commodity form over every sphere of social existence has been made possible by a profound homogenization of work, play, aspirations and self-definition among subject populations — a condition Marcuse has characterized as one-dimensionality. (2) Ironically, while U.S. radicals in the late 1960s fantasized about a « new man » in the abstract, capital was in the process of concretely putting the finishing touches on its new individual. Beneath the current black-female-student-chicano-homosexual-old-young-handicapped, etc., etc., ad nauseum, « struggles » lies a simple truth: there is no coherent opposition to the present administrative apparatus.