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Adolph L. Reed Jr. : Black Particularity Reconsidered

Article d’Adolph L. Reed Jr. paru dans Telos, March 1979 (39), p. 71-93

These young African Americans signal black power as they enjoy having their photographs made while members of the Ku Klux Klan get ready to march from Selma to Montgomery retracing the 50 mile march in 1965 lead by the late Dr. Martin Luther King. (Photo by Bettmann Archive/Getty Images)

Over forty years ago Benjamin pointed out that “mass reproduction is aided especially by the reproduction of masses.” (l) This statement captures the central cultural dynamic of a “late” capitalism. The triumph of the commodity form over every sphere of social existence has been made possible by a profound homogenization of work, play, aspirations and self-definition among subject populations — a condition Marcuse has characterized as one-dimensionality. (2) Ironically, while U.S. radicals in the late 1960s fantasized about a “new man” in the abstract, capital was in the process of concretely putting the finishing touches on its new individual. Beneath the current black-female-student-chicano-homosexual-old-young-handicapped, etc., etc., ad nauseum, “struggles” lies a simple truth: there is no coherent opposition to the present administrative apparatus.